Skittles Brand Book Pdf

Every brand, from the smallest website or startup, to corporate giants such as Nike or McDonald’s, need a set of branding guidelines and rules to maintain their identity. This document, which can range from a couple of pages, to several hundred, is the thread that holds together what the public sees from a company. A brand bible establishes the voice and personality of a company, as well as who the public will see, and it governs every aspect of communication from the company. The brand bible is the basis for all interactions on behalf of a company – personal communications, social media, advertising and design. While a brand bible focuses on many things, we are really going to look at how it affects design. What Is a Brand Bible? A brand bible or book is a document that establishes distinct guidelines on how all aspects of a company’s brand will be handled.

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It should establish rules for creating a unified and identifiable presence for your brand. This includes everything from the design of a logo and how it can be used, to letterhead, the look of a website, personal communications and how it all looks. Mgi photosuite free download windows 8.

The brand bible is meant to help employees properly use and communicate the message of a brand. It outlines brand goals and the company philosophy. Further it answers a few key questions: What is the correct spelling and use of the brand (and afflicted) names? What images are associated with the brand and product lines?

In what ways can/should the company logo be used? What are people allowed to say about the brand? What marketing tactics are preferred or encouraged versus what marketing tactics should not be used?

It also serves as a guide for designers. A good brand bible outlines all of the basic design tools that are needed to create and disseminate company communications – from allowable typefaces and styles, to a color palette, to image use, text and tone, and the emotion portrayed by the brand.

There should be a defined style for every bit of type used for a brand, for both print and digital applications. Rules for how to use typography should be clear and distinct, from what typefaces are acceptable, how each is used, and guidelines for additional styling, size and use of color. Select a few typefaces that will be used in design projects. This may include one set of rules for print projects and another for digital applications. But make sure the typefaces have some common links. For example, many web designers prefer sans serif typefaces for body text whereas you may prefer a serif style for print. Find a commonality between the two.

Consider a headline or “big type” style that you can use for both types of design projects. Most brands use one of two primary typefaces. The example above from the uses the Univers family, both regular and condensed styles. Then select a complimentary typeface and substitute typefaces.

Ideally, the brand should include no more than five typefaces and their usage. A defined color palette can be one of the most important aspects of the brand bible. Consider the Golden Arches and color the represent McDonald’s, for example. Would you as clearly recognize this company if the giant M was another color? The brand bible should outline each color and how it should be used. This includes colors that appear only in a logo to colors that are used for backgrounds, text and other design elements.